YOSHINOYA Megamall, Relaunch!

Yoshinoya Megamall was first opened on April 23, 2003 . Then , renovation of the dining area was done in November 2009 . Until recently, to cope up with the recent trends in design, the store was upgraded and today, and it was relaunche again last September 27, 2013.

Since 2001, the Company with the vision to be the most preferred Japanese restaurant in the country has offered high quality food at affordable prices with exceptional friendly service to its patrons. From our vast array of delicious entree selections , our fresh salad ingredients to our sumptous desserts, only the highest quality products are presented to our customers.

BACKGROUND

Century Pacific Group under its retail arm, Yoshinoya Century Pacific , Inc., entered into Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001. Currently , there are six branches in Metro Manila: SM Megamall , SM North Edsa, SM Mall of Asia , SM Manila Robinsons Galleria and Glorietta to further strengthen its presence in the Quick Service Arena, Yoshinoya Century Pacific , Inc. forged partnership with Ihanat Foods Corporation led by its President / General Manager , Mr. Timothy James G. Yang.

ORIGINS

Yoshinoya was born in 1899 under the ingenuity of its founder , a Japanese , named Eikichi Matsuda. Our story begins at Nihonbashi , a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl) . Named for his birthplace of Yoshino -Cho , Osaka, Mr. Matsuda's restaurant featured delicious , affordable and fast meals. It was a entirely new concept in Japanese culture, and both the hard -working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923 , Japan was hit by the Great Kanto Earthquake and Yoshinoyahad to move to Tsukiji with the rest of the fish market and throngs of hungry continued to enjoy Yoshinoya's original gyudon, or beef bowl.

In 1946 , Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan . In 1958, it became a corporate company operating on a chain store system. Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the most important brands in Japan and boasts of more than 1000 outlets , making it one of the biggest fast-food chains in Japan. To date, there are more than 12000 outlets around the world, namely Japan, USA, Hongkong , China , Singapore, Taiwan, Indonesia, Thailand, and the Philippines ( soon to open in Cambodia).

Yoshinoya's logo, the " bull horn " was invented by Yoshinoya's Mizuho Matsuda , with orange as it main color and hass been adopted as Yoshinoya logo since 1899. The idea of the " bull horn" logo was derived from the initial letter of Yoshinoya "Y" whiel the rope sorrounding the horn represents " Yokozuna" ranking winner in Japanese sumo wrestling , also representing the Yokozuna quality of food. The sorrounding rope is made of 27 rice grains and whole logo means Yoshinoya sells the best beef bowls.