Filipino consumers will soon be able to identify the highest quality products made by Taiwan with the forthcoming introduction of Taiwan Excellence , the symbol of quality that guarantees the superior quality of Taiwanese lifestyle brands across Asia. Taiwan Excellence campaign is ongoing in emerging markets such as Indonesia , India , Vietnam, and Mainland China. The Bureau of Foreign Trade ( BOFT) under The Ministry of Economic Affairs ( MOEA) , Taiwan and the Taiwan External Trade Development Council ( TAITRA) announced the launch of Taiwan Excellence campaign for the first time in the Philippines.

Featuring " Excellent Lifestyles" concept, the campaign offers a variety of fantastic showcase that emphasizes on world-class quality of 56 participating brands, 170 products from information & communications technologies ( ICT) , home, & living , sports & leisure industries. Superstar Iya Villania has been appointed as celebrity endorser of the campaign for the Philippines.

Taiwan Excellence campaigns aim to raise brand awareness and preference for Taiwanese brands among Filipino consumers . These brands include the world famous Acer, Asus , BenQ, Transcend, Teco, Tatung, HCG, and SYM. The Taiwan Excellence assures buyers that they are purchasing world-class ,innovative , reliable , and worthy products made to conform to the highest quality standards.

" We plan to introduce Taiwan Excellence to the Philippines so that Filipinos who buy our products may have an ssurance that they are getting the best and highest quality products. Taiwan Excellence is an assurance of quality and innovation , and allows Filipino consumers to make educated decisions about their purchases , " said Walter . M.S. Yeh , executive vice president of TAITRA.

Organized by: 

Bureau of Foreign Trade, MOEA

Implemented by:

Taiwan External Trade Development Council

Taiwan Excellence  " Excellent LIfestyles  in the Philippines is now being held at SM Megamall , atrium Center , Mandaluyong City Philippines