NBA STORE

FIRST NBA STORE IN SOUTHEAST ASIA TO OPEN IN MANILA LATER THIS YEAR

MANILA, PHILIPPINES , Sept.10, 2014 - The National Basketball Association ( NBA) today announced that the first NBA Store in Southeast Asia will officially open later this year in Manila, Philippines.

NBA Store Philippines will offer basketball fans a place where they can buy authentic NBA merchandise and memorabilia. The store will feature a comprehensive assortment of NBA products , including the latest performance and lifestyle apparel and footwear by adidas-- the official outfitter of the NBA worldwide. Merchandise featuring 30 teams will be available and fans can also find autographed memorabilia for exclusive products only available at the NBA Store Philippines . Other unique and interactive features will be revealed closer to the opening.

To celebrate the announcement , there will a series of fan activities and entertainment at the Glorietta Main Activity Center in Ayala Center from September 12-13 . The weekend will include meet and greet with celebrities, hip hop dance workshops , and even an NBA 2K14 face-off between celebrities and avid NBA 2K gaming fanatics. The public will also get a sneak peek of some of the NBA merchandise that will be available at the Store and stand a chance to win great NBA giveaways.

Portland Trail Blazers teammates  Robin Lopez and Wesley Matthews , as well as NBA Champion and Legend Avery Johnson , the Laker Girls and the Denver Nuggets mascot, Rocky the Mountain Lion will make appearances and interact with fans.

" The passion and excitement of NBA fans in the Philippines have helped us deliver so many dedicated  Filipino NBA destinations across TV, social and digital media , events and NBA cafe , " said Scott Levy , Senior Vice President and Managing Director , NBA Asia. " It is only natural that the Philippines should also have the first NBA Store in Southeast Asia . This will present yet another opportunity for our fans to get closer to the game, and proudly display their loyalties to their favorite teams and players".

 About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association , the Women's National Basketball Association , and the NBA Development League. The league has established a  major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages , and NBA merchandise for sale in more than 125 ,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013 -14 season featured a record 92 international players from 39 countries and territories . NBA Digital's assets include NBA TV , which is available in 60 million U.S homes , and NBA .com , which recorded 26.9 billion page views during the 2013 -14 season, with more than half of all visitors originating from outside of North America. The NBA is the No.1 professional sports league on social media , with more than 675 million likes and followers globally across all league, team, and player flatforms. Through NBA Cares , the league and its teams and players have donated more than USD 237 million to charity, completed more than 3 million hours of hands on community service , and created more than 895 places where kids and families can live, learn or play.